Marketing
 When a customer joins your loyalty scheme they fill out a membership form and with this form you collect their contact details. Key information collected on this form includes the Customer’s address, Email Address, Mobile Phone Number and
in order to comply with the data protection act, their permission to be contacted using their contact details. This simple form gives you access to those people who are most likely to buy from you again, your previous customers. Now that you have their contact details it is easy to reach them and let them know about your promotions, and encourage them to visit you again. What’s more, with a Loyalty Scheme, you are guaranteeing the following: - You are making certain that the promotions that you send to your Card Holders are read.
- You make your card holders think of you, before they think about going to your competition.
- You target the people who are most likely to visit you again, your previous customers
It is around these 3 facts that the big companies like Tesco, Dunne Stores and Boots base their highly successful loyalty systems. If you have one of these cards you will understand why. For example, when one of these companies send out a points statement to a customer, they can guarantee that the customer will open the mail because the customer wants to find out how many points they have, and what they are entitled to.
What these 3 companies then do is include information about all the current promotions that are running to
draw their customers back. The success of these loyalty systems run by these huge companies comes down to the simple fact that they are marketing their products to the people who are most likely to buy from them, their previous customers and providing them, through running a loyalty system, with the incentive to continue to purchase from them. With The Retail Rewards Loyalty System you can take advantage of exactly the same marketing strategy as
the giant companies like Tesco, at an investment each month that works out to be less than a one day advertisement in your local newspaper. With The Retail Rewards Loyalty System you don’t have to worry about spiraling setup costs, nor lengthy and costly consultations. You can be running the system on the same day that you receive it, without any complex training, and
without any interference to the point of sale system you are currently using. Enhance Your Image with a Loyalty Card The Loyalty Cards that your customers use with the Retail Rewards Loyalty System are high quality, credit card style plastic cards. Branded with your company logo and artwork, these cards create an impression of
quality, exclusivity and professionalism that is difficult to achieve using any other medium. The Loyalty Cards that you give out, because they fit comfortably in a customer’s wallet or purse, act as a constant reminder of your business to both your cardholder and those that they show their card to, and also ensure that they are never left at home or forgotten. | 
